A NOTE ON COSTINGS
Specific services which demand financial outlay by the inventor
are highlighted below in light blue. Others may apply.
OUR GOAL - TO SECURE YOU A LICENSE
As a licensing agent operating on behalf in inventors, our prime objective is to negotiate a license with a manufacturer. Licenses vary enormously in their terms, but the basic idea is for the manufacturer to pay you for the right to produce your invention and sell it. The manufacturer gains the right to all future profits, you walk away with a lump sum of cash, and we claim a commission the value of which we will have negotiated with you previously.
In other words, if you don't make money, we don't.
We treat each invention as a brand package. There's no getting away from it - an idea on paper is more than pen and ink; it is whole world of commercial potential for everyone involved, and this potential needs to be presented strategically.
Of course, at first manufacturers may be "too busy" to appreciate your invention immediately;
That's why our written presentations - which are central to our communications strategy - are concise and carefully-structured. We offer:
We nail down the basic selling point that sums up your invention, and structure our presentation around it. We keep to the point. We support our proposal with precise marketing statistics. Above all, we trust in the quality of the idea.
Crisp brand communication allows us to develop trust with manufacturers.
First contact with inventor
Market research commissioned
Written presentation & press release
Technical drawings commissioned
"Hot Inventions" showcase
Inventions sales team briefed on concept
Marketing materials deployed as "hot"
and "cold" direct mail
Sales team allocated manufacturer
Sales team approach targets through
hot & cold calling; Inventions HQ issues
targeted press releases & answers queries centrally
First "hot" contact identified
Sales representative feeds back to
Sales representative acts as liaison
Extra information and further discussions
arranged as required;
With firm interest confirmed, Inventions
Chief Colin Cramphorn
License deal discussed with inventor
& manufacturer separately
The deal is struck in person
It is crucial for Inventions to continue managing the license. Further opportunities need to be assessed, and royalty payments may need to be policed (particularly in the Far East)
© Omega Holdings Ltd 2013